Marketing Managemant Essay Example | Topics and Well Written Essays - 500 words

Marketing Managemant - Essay Example However, this is not always the case. Sometimes firms charge higher prices when they enter a new market. This strategy is referred to as Price Skimming by the market tacticians. For example, Governments often set prices high in a marketplace where it considered that increase in competition will contribute towards market efficiency. For example, In Saudi Arabia the oil cost to the government is extremely low but they charge a good amount of price in the market to encourage more competitors in the market. This is just one example. Another example of this can be the market public utilities where huge sums of investments are required. The governments in order finance such large investments often keep high initial consumer prices to make sure that more and more companies enter the market and total investment in the country increases as it has many macro-economic advantages. Price skimming is said to be very advantageous for the new firm entering the market and also for the marketing as a whole. For a higher price would mean higher profits for the firm itself and they won't have to resort to lower revenues and lower profits in the context of penetration pricing.

Master Plan Evaluation Term Paper Example | Topics and Well Written Essays - 500 words

Master Plan Evaluation - Term Paper Example ty is that landsides in both of the two airports are build with the new improved facilities that giving the airports a high technological advancement. The other similarity is that the landsides in both airports meet the recommended curb capacity. Moreover, landsides in both of the two airports provide easy access to future mass transit system (Richard de Neufville & Odoni, 2003). Various differences emerge on the issue of landsides in both airports. One of the differences is that in the Kansas City, the landside accommodates southern landside access (Richard de Neufville & Odoni, 2003). However, Portland International accommodates both the southern and southern east landsides. The other established difference in matters related to landside is that the Kansas City landside provides effective to access roads. However, the landside in Portland International Airport required certain changes and improvements in order to provide effective to access roads (Richard de Neufville & Odoni, 2003). One of the similarities is that in both of the two airports, there are in-terminal circulations of vehicles within the airport. The other similarity is there are designated areas where vehicles are required to drop or pick passengers within the airport. The other similarity in matters related to vehicle circulation is that in both of the two airports, there are designated areas for parking vehicles for the all the staff members and customers. One of the established differences in both of the two airports is that there are a number of growths in relation to roadway capacity to facilitate effective vehicle circulation in Portland International Airport. Some of these growth issues include freeway interchange, airport access roads and terminal roadway. However, there are no such improvements identified in Kansa City Airport. The other main difference between the two airports is limited expansion capability in the main terminal of Kansas City Airport. However, Portland International