Produce a detailed and linguistically well-informed Free Essays

Produce a detailed and linguistically well- informed analysis of the editor’s letter from Elle magazine (July 2012) which focuses on the process of ‘synthetic personalisation By harpur91 Produce a detailed and linguistically well-informed analysis of the editor’s letter from Elle magazine Ouly 2012) which focuses on the process of ‘synthetic personalisation What I am going to look like, in relevance to the above question, is the process of synthetic personalisation in the magazine, ELLE (July 2012). I am therefore going to nclude work produced by Norman Fairclough and his ideas on this process, but also including lexical features, conversationalisation; in which can be spilt up into numerous features combined under this discourse. Firstly, however, I am going to have to understand the terms In order to produce a detailed and linguistically well- Informed analysis of the editors letter from said magazine. We will write a custom essay sample on Produce a detailed and linguistically well-informed or any similar topic only for you Order Now The first area I am going to focus on is Synthetic personalisation’. Fairclough defined this concept as being â€Å"a compensatory tendency to give the impression of treating each of the people handled’ en masse as an individual† (Fairclough 2001 :52) this therefore it begins to become a process of addressing the mass audience, whilst speaking to them as they were Individuals. Thus, showing off an element of conversationalisatlon, not only that, but It begins to show Ideas of Informality with the language used throughout articles etc___ However when looking deeper into the Issue. we begin to see that this is only a cover-up, an attempt to give the impression that they are speaking on an informal, one-to-one basis. This therefore shows elements of manipulation; giving us, as the udience a false sense of intimacy, or fake intimacy (Hoggart 1957) with the writer. Furthermore this begins to signify the phoney sense of belonging we have with the text given, we are not seen as being an individual but as a collective group of people. Falrclough would therefore describe and label the concepts spoken above as conversationallsation. As we begin to progress, we begin to see a clear difference In both private and public outputs. â€Å"People do not expect to be spoken down to, lectured or got at’. They expect to be spoken to in a familiar, friendly and informal anner as they were equals on the the same footing as the speaker† (Scannell, 1996:24) not only does this relate to radio and television, but it could be incorporated into the magazine and Journalist Industry. People reading Journalistic products such as ELLE magazine; expect to be treated In a certain way, a way In which Is Informal, conversational In order to gain that Illusion of Individualisation, rather than them addressing the audience as a whole. Conversationalisation is a â€Å"term used by Fairclough (1994:260) who describes it as ‘a restructuring of the boundary between ublic and private orders of discourse’ Fairclough also notes that it involves the use of language that is normally associated with conversation† (Baker 2011 :22) because of tnls, we can Degln to see tnls development Detween tne relatlonsnlp 0T tne speaker and reader therefore creating this emotional connection, rather than it Just being informational. Furthermore â€Å"it could be argued that in capitalist societies, conversationalisation is often used as a way of securing customer loyalty by helping them create the appearance of a personal relationship† (Baker 2011 :23) this therefore inks back to the idea that companies/ in this case ELLE magazine writers have the ability to address a mass audience, but making them feel like they are being spoken to individually. And when it builds this relationship with the reader, they are able to exploit them through subtle, inclusive language. The editor’s letter from ELLE magazine, shows off similar ideas of this informality of conversationalisation, we as the audience, when reading this text, may see it as being something you would sit amongst friends and chat about, thus giving that informal conversation (e. . â€Å"l wanted to pick the star of the show, the person you all want to date – sorry I mean meet) this shows that Joke like attitude women may converse in when with their girlfriends. Thus showing, in essence a form of popular opinion, allowing the readers to feel some sort of connection. Not only this, but specific language used throughout texts of this nature, i. e. fashion magazines, show a clear representation of that conversation amongst friends. And like said previously, the writer begins to address you as an individual, rather than a collective group. This therefore is a clear representation of language; that they are being supportive friends therefore helping another friend out in need. Lexical features are also used throughout this text in order to reinforce the idea of the writer personally addressing their ideas to an individual. For example, pronouns such as; l, you and we are used throughout this text, to make the reader feel connected to this historical fashion debut. An example of this would be; â€Å"this is the first time in ELLE’s 27-year history we have put a man on the cover. I didn’t take the decision lightly- after all, this is a LUXARY fashion magazine for women† not only is it addressing all women, whom have some sort of interest in fashion, but it begins to show off an element that, you as the reader had some sort of insight in picking and being a part of this event. Not only this, but the editor begins to apologise to those, whom thought R-Patz (Robert Pattinson) would grace their historical cover. â€Å"l feel I have to apologise to the R-Patz fans who hoped our first-ever cover man would be him (and told me repeatedly on Facebook and Twitter! ) Again, with the synthetic personalisation aspect, we begin to see that there is a clear formality of the writer-reader element. The fact they apologised, signifies the element of intimacy, thus allowing those to thought he would grace the cover, some clarification into why they chose David Beckham instead. When analysing the editor’s letter in more detail, we begin to see the use of pronouns and how the language and context it is used in conforms to the idea of togetherness. The pronoun; we, is used during the letter, this therefore shows the representation of a hared identity of the audience, not only that but it becomes clear that the language used is in a specific way in which creates the idea of a togetherness for the audience, that they feel a part of this. The pronouns used do not Just simply and directly conform to the friendly stereotype between writer-reader but, they are also used in terms of exclusively, where there used amongst the editorial team therefore contributes to† setting up the producer as a team; the anonymous group voice is a Trlen01y gossip In tne orlentatlon Deneatn tn 5/6) tnls tnereTore hows that the editorial team act like a family, in which create the illusion of a wider- social informal friend-like association between writer-reader. For example â€Å"l knew I had made the right decision as I noted the giddiness among the editorial team before the shoot† this shows the clear representation of the pronouns used in order create the family-like background for the reader, it signifies a family into which collectively decides on what is right. And because of this, we as the audience/reader feel like this is addressing us on a personal/individual level. Not only does language ncorporate the idea of directly addressing an individual rather than a collective group, but the use of parenthesis can also create the idea of a quiet word between friends, therefore backing up this element. Within the editor’s letter from ELLE â€Å"we have done two covers for the newsstand issue (so you can go out and buy the alternative, too) and a very SPECIAL illustrated collectors’ cover for our loyal and much-valued subscribers (weVe also made a video for your eyes only, subscribers† with this, it represents ideas that if you are a loyal subscriber you can get extra ontent etc.. which therefore could symbolise ideas of your much closer friends. Therefore you are able to talk more and gain a more insightful understanding of the content. However this could be represented in a completely different light. The fact that this may mean the exploitation of individuals, in which creating the idea that you can get more from this issue if you become a subscriber, therefore reinforces the capitalist society. Overall when looking at what has been said, I can conclude that synthetic personalisation has played a massive part in the print industry, focusing ore on the fashion magazine ELLE, the fact we are able to see and understand the linguistic features used in order to create this illusion of a friendship connection between writer and reader and how, they have used their power in order to manipulate the audience. And because of this, the audience finds it more helpful knowing that they have some sort of â€Å"friend† to lend a helping hand. Not only that, but because the private and public have started to merge, we are seeing elements of public events being used for private consumption. But people are able to interpret hings different when there in private, than they could if they were in public. But overall, there are so many elements in ELLE magazine which represent the linguistic attributes in exploiting an audience through language and grammer. 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Macbeth Passage Analysis free essay sample

This passage in Macbeth is important as it shows the feelings the three witches’ prophecies caused to Macbeth and is important because it seems from Macbeth’s reaction, these feelings will play an important role in the rest of the play. â€Å"Two truths are told, as happy prologues to the swelling act of the imperial theme! † at first he 100 percent believes he will be king because the first two prophecies from the witches came true. There’s foreshadowing in these first 3 lines as it is portraying to us that he will be king in the future, Macbeth and the audience just don’t know how or when. â€Å"This supernatural soliciting cannot be ill, cannot be good† shows his temptation for power. From the line â€Å"Cannot be ill, cannot be good. If ill† to the line â€Å"Are less than horrible imaginings† shows how he then becomes trapped in two minds if the last prophecy is a bad or good thing. We will write a custom essay sample on Macbeth Passage Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He basically already decided he’s going to be king but taking in the fact he might do something horrible to achieve it which portrays a dark mood that will overshadow the play. Another reason why these 8 lines are significant because it shows his personality changed into a more questioning and doubtful person who is tempted by the idea of power which might be a sign that the three witches are succeeded in their plan to transform Macbeth in to a more evil person. The last 4 lines in the passage are really where it tells us the direction Macbeth is leaning towards too. Even though his body is telling him that he shouldnt be thinking about murdering King Duncan, he cant help himself. â€Å"And nothing is but what is not† which is a paradox related to the words of the witches in the beginning of the play Fair is foul, and foul is fair, which means good is bad and bad is good. This might mean that Macbeth has opened himself up to an evil like the witches and is willing to kill the King if he thinks he’s the one who has too.

The Effects of Removal of American Indian Tribes free essay sample

Pearl, Tombstone, and Chickasaws Rivers defined its three major divisions-?the Kola Flay, the Kola Tanat, and the Kola Hangnail (Kola being the Choctaw word for people). Tribal regions before Removal, ca. 1830 enlarge map See descriptions of the tribal regions. The Creeks lived in Alabama and southwestern Georgia the upper Creeks along the Tallapoosa and Cocoas Rivers and the lower Creeks along the Chattahoochee River. The Chickasaws homeland was in the upper Mississippi Delta region in northern Mississippi, into western Tennessee and northern Alabama.The Cherokees occupied the valleys of the southern Appalachian Mountains, establishing villages along the Tennessee River and its tributaries. They included five divisions (as defined by the British colonial government in the asses): the Lower Towns in north Georgia, the Over-the-Hill (or Overfill) Towns in eastern Tennessee, and Middle Towns, Valley Towns, and Out Towns in western North Carolina. The Seminole, originally of Lower Creek identity, emerged as a distinctive tribal group in the early to mid 1 sass as a result of conflict between European colonists and tribal villages. A major uprising by tribes along the east coast of Georgia, the Yamahas Rebellion of 1 71 5, led to military action on the part of he British that destroyed native villages and dispossessed their populations. Homeless groups moved south into Spanish Territory below the 31st parallel (which became Florida), as the Spanish were reputed to have a liberal policy toward Indians and to leave them in peace. The Indian groups that settled in what is now Florida and the southern portions of Georgia, Alabama, and Mississippi, came to be called Seminole, a corruption of the Spanish term commoners or wanderers.Each of these tribal groups had its own origin tradition. Winston County Mania Way Indian mound, Mississippi The Choctaws and Chickasaws shared a common origin tradition, that they had lived west of the Mississippi River and had migrated to the east. The migration was the result of the dream of a holy man that the sacred pole that stood in the center of his village would lean in the direction of the march. It was led by two brothers, Chat and Chicks. During the long journey and after the people crossed the Mississippi, the brothers and their followers were separated-by disagreement, in a thunderstorm, the accounts vary.Chat and his people followed the pole until it finally stood upright near a hill. The site today is at Mania Way, a flat-topped mound about twenty miles north of Philadelphia, Mississippi, the tribal headquarters of the Mississippi Band of Choctaw Indians. GA DIET North Georgia mountains The Cherokee origin tradition explains the formation of their homeland-?the hills and valleys Of the southern Appalachian Mountains, along the Tennessee River and its tributaries. When the earth was created and the land was very soft, birds were sent down from the sky to find a dry place for the animals to live. When they were unsuccessful, a giant buzzard was sent to continue the search. As he grew tired he flew lower and lower, and his wingtips began to hit the soft new land, pushing down the valleys and raising the hills. F. Duncan Thaw River, near the Cocoas River, Alabama The Creeks occupied villages along the Chattahoochee, Tallapoosa, and Cocoas Rivers in Alabama. Their origins began under a mountain in the west, which opened up and the people emerged and settled nearby. But the earth opened up and ate their children, and they began a long march to the east, crossing several rivers.They encountered three other peoples, from whom they learned the use of certain herbs. They also found a pole on a mountain, which became their guide. They finally encountered a white path, which they followed to Calaboose Creek. They found the people who had made the white path and settled near them. The story explains not only how the Creeks came to the southeast but how they came to dominate most of what is now the state of Alabama by making alliances with tribal groups whose hunting territories they wanted. The Creeks were a confederacy of peoples held together by similarity of language.Howard Norma Howard (Choctaw artist), enlarge image Choctaw Village, ca. 1998 One rationale for these treaties was that Indians were migratory hunters who only followed the game and had no attachment to any particular lands. This rationale ignored the fact that tribes in the southeast raised significant crops Of corn and lived in settled villages. Americans were already swayed by arguments based on stereotypes of Indians as hostile, savage, wandering people. For students, the question is to what extent these stereotypes still persist in their thinking. GA Lib.Orders for removal of Cherokee from North Carolina, Georgia, Tennessee and Alabama, 1 838 full text Orders for removal of Cherokee from Georgia, 1838 lull text Teen. SSLA Notice to the Cherokee that steam boats will be available for their transportation to territory west of the Mississippi, 1 838 full text The final removal came under the Indian Removal Act. Missionary societies who had invested their time and money teaching Indians to live with their white neighbors and accept Christianity lobbied Congress to oppose the act. It finally passed, but only by a one-vote margin, in September of 1830.The Choctaw, Cherokee, Chickasaws, Creeks, and Seminole signed treaties agreeing to leave their homes in the southeast and move west. Their travels ere marked by outbreaks Of cholera, inadequate supplies, bitter cold, and death from starvation and exhaustion. The Cherokees march was a forced one under the direction of the United States army, and it came to be known as the Trail of Tears or, in their own term, The Place Where They Cried. Removal was a tragedy as thousands of people were forced to leave behind their homes, livestock, crops, and places that had spiritual significance for them.McClure Museum Depiction of Cherokee farmstead of the mid asses, based on historic descriptions and archaeological excavations from the Lower Little Tennessee River Valley, eastern Tennessee, 1967-1982 enlarge image Archaeological evidence, native oral traditions, and written sources help us reconstruct the past and understand the way in which landscape shaped the culture and the history of these people in their original homelands and how they had to adapt to a new environment west of the Mississippi River These five tribes of the southeast were village dwellers.They clustered around streams and rivers, which generally defined territorial hunting ranges. They raised numerous varieties of corn, beans, and squashes, but their primary supply of meat came from hunting. Deer, bear, and woodland buffalo ere their prey. Their environments shaped their senses of identity. The tribes of the southeast maintained a delicate balance with the forces of the environment around them. The woods were full of spiritual forces who could harm someone who wandered alone into their domain. Violent storms, sudden floods in the river valleys, lightning-set fires in the woods, all were reminders of the power of the world.The Green Corn ceremony, variations of which occurred in the Cherokee, Creek, and Chickasaws communities, renewed the world in the spring for the upcoming year. During the late eighteenth century, major changes began to affect the epistyles of the southeastern native people. The introduction of domesticated livestock among the Choctaws in the asses provided a new source of food that began to replace deer meat in the diet. Hunting deer for skins to trade with French and English agents had depleted deer populations throughout the southeast. Although domesticated cattle roamed free in the forests and prairies, they could be easily captured.Other introductions to the Choctaw diet included domesticated pigs and potatoes, and some families cultivated fields of cotton. By the early asses a missionary could report that Choctaw omen had spinning wheels, cards, and were weaving yards of cloth. Voluntary removal, late asses-early 1 sass Although Indian removal is generally associated with the 1 830 act of Congress, the process was already beginning by the late asses. Pressure of white settlement led small parties Of Choctaws, Cherokees, and Chickasaws to move west of the Mississippi, and by 1 807 they were settling in Arkansas, Indian Territory, and east Texas.There they could hunt and raise their crops. This voluntary removal to escape conflict with white settlers and government agents thus preceded forced removals. Federal policy toward Indians was ambivalent. Thomas Jefferson acquired the Louisiana Territory in part to find a place for Indian communities who would not assimilate into white society and who wished to pursue their traditional hunting ways of life, but he also promoted government-run trading posts in Indian country so that Indians would build up such great debts that they would be willing to give up some of their land in payment.Indians might choose to move, but Jefferson also found ways to force them to make the choice. C. Fireman Warrant issued to a Revolutionary War soldier for 1 00 acres Of western land s payment for his service, 1784 enlarge image Despite the integration of domesticated cattle and the technology of weaving into their lifestyles, Americans still considered the southeastern tribes savages. The increasing American population led to pressure to develop new western lands.The War of 1 812, a definitive victory over the English, gave Americans a sense of national identity, but it also created a need for Indian land. The United States paid its soldiers from the Revolutionary War and the War of 1 812 not with money but with warrants that they could exchange for western land. In going up the stream there were houses and farms on both banks of the River. The houses were decently furnished, and their farms were well fenced and stocked with cattle. They had everything they needed: food, clothes, water and good land. Neutral, Journal, 181 9, on a Cherokee band in the Arkansas Territory The pressure for the development of western lands required the removal of Indians from those lands. Even while government agents were holding out promises Of western lands that would be theirs forever, Americans were exploring those lands. In 181 9, Thomas Neutral, an English botanist, traveled o the Arkansas territory. His account painted a picture of a fertile and productive environment for agriculture, a description seemingly designed to inspire interest in the minds of land speculators.The Choctaw leader Pushchair, however, when pressed to sign a treaty ceding his tribes land in central Mississippi in exchange for others in the west, protested: We wish to remain here, where we have grown up as the herbs of the woods; and do not wish to be transplanted into another soil. Indeed most of the streams on this side of the Arkansas are said to afford springs of salt water which might be wrought with profit. Thomas N eutral, A Journal of Travels into the Arkansas Territory during the year 1819 In the period between 1817 and 1825, however, the tribes signed treaties agreeing to exchange eastern lands for western ones. These early treaties did not require the tribes to move west, and most remained in their homes, but small vanguards crossed the Mississippi to take up residence in the new territory, some joining relatives already settled there. Some Choctaw families moved after the Treaty of Docks Stand, signed in 1820. Some Creek and Cherokee groups moved west after treaties they signed in 1818. The pressures on the tribes culminated in 1829 and 1 830 when the legislatures of Mississippi and Georgia passed laws to extend their jurisdiction over the Choctaw, Chickasaws, and Cherokee Nations.The actions brought into sharp relief the dilemma that faced the tribes. Were they to submit to the laws of a foreign government to remain in the lands that they considered their homeland, or were they to move to the west to retain their autonomy? FLAT AS Sorrows of the Seminole, Banished from Florida, c. 1 835 Song about the Seminole departure sung in the Muskeg language. Library of Congress Congress followed the actions of the states with the 1 830 Indian Removal Act that directed the federal government to negotiate with Indian tribes to exchange their lands east Of the Mississippi River for lands to the west.Under the provisions of the act, the Choctaws, the Chickasaws, Cherokees, Creeks, and ultimately the Seminole, who had fled to Florida in the early nineteenth century, moved to Indian Territory (what is now the state of Oklahoma) in the period from 1831 through the asses. Thus the five tribes moved under duress to the Indian Territory of eastern Oklahoma. The story of their hardships on the journey is well known. Here we consider another aspect of their experience-?the new environments to which they had to adapt, and adapt quickly.I recommend that you study the maps of Indian Territory below before continuing your reading. Visualize the areas they left-?their homelands east of the Mississippi-?and the new lands west of the Mississippi to which they were forcibly removed. Compare the physical aspects of the regions they left and of the regions they settled. (For more detailed ecological comparisons, see the Physical Environment links in the online resources. ) Library of Congress 1892 enlarge map Sterner/JellOklahoma (shaded relief) Tribal regions in Indian Territory after Removal See descriptions of the regions. The Cherokees settled in the northeast of the new territory. Their homes in the Appalachians had been dominated by mountain ranges, rivers, and forests. In the foothills of the Ozark Mountains and the valleys of the Illinois, Arkansas, Grand, and Verdigris rivers they found lands similar to what they had known before, but foreign because they were brought there under duress.Of the five tribes, the Cherokee suffered probably the harshest conditions during their removal. In the southeast, they had lived in villages long river valleys where they planted their crops on river terraces and hunted over large areas. In their first year in the west, they planted along the Arkansas River, which flooded, as it did regularly, and the first crops were washed out. The Creek people settled in the central part of the Indian Territory. The northern and southern branches of the Canadian River bounded their territory, and numerous creeks fed into those rivers.The low hills and a narrow band of dense forest known as the Cross Timbers distinguished the area. The Choctaws moved into the area of the San Bois and Chaotic mountains ND the Chimera river in the southeast region of the territory. The piney woods, mountains, and rivers of the region were similar to those of the southeastern area in Mississippi. Although the topography was familiar, the Choctaws had had to leave behind their homes, fields, crops, and whatever livestock they possessed.The Chickasaws moved into Choctaw territory in 1 837 with the promise that they would occupy its western portion, the land between the Cross Timbers and the open space of the Plains. Because the land in what was known as the Indian Territory had been assigned to the Creeks, Cherokees, and Choctaws, here was no place for the Chickasaws. They had sold their eastern lands to the United States government for approximately $500,000, with which they could buy a new homeland. With this money, they leased land from the Choctaws.The money also created a trust fund that yielded an income for the tribe of between $60,000 and $75,000 a year. They could live on annuity payments without having to establish farms. For the Chickasaws, removal led them into a cash economy and a political situation that stifled their dependency upon the natural environment. The Seminole resisted removal in a series of hard-fought and costly wars room the asses to the asses. In 1835, about 4,000 Seminole were captured and sent to the Indian Territory, where they were located in the western section of the Creek territory.Another small group was sent from Florida in the late asses, when the government campaign to remove the southeastern Indians came to an end. M. L. Van Horn Northeast Alabama C. S. Allen Southeast Oklahoma the hilly, wooded southeastern part of the Territory that resembled their homelands in the southeast [U. S. ] As the tribes entered their new lands, the one thing they would not do was move beyond the hilly, wooded southeastern part of the Territory that assembled their homelands in the southeast.Further west, the dramatic opening of the Great Plains with its Vast, treeless, arid expanses of territory, was foreign to their experience. In addition, it was dominated by Kiowa, Comanche, Wichita, and Apaches-?buffalo-hunting, highly mobile societies whose raids were a threat to the settled villages of the Southeastern tribes. Although their treaties guaranteed their rights to lands all the way to the headwaters of the Arkansas, Red, and Canadian Rivers, the environment in the west created a natural boundary beyond which the southeastern tribes loud not move. Although the terrain was different, one element of native knowledge that persisted and adapted from the southeast to the Indian Territory was the use Of herbal medicines. In the west Choctaws in the early asses century used a tea made from boiled Blackfoot as a laxative, blood weed for purifying blood, black root and fall willow for measles and smallpox (European-introduced diseases), and broom weed for colds and coughs. It could also prevent pneumonia if taken in time. Other medicines described by Choctaws in Oklahoma include Sycamore bark, which was boiled into a tea for coughs,

Safety Culture in Aviation

Introduction Safety in the aviation industry is of utmost importance. Mistakes arising from human error or technical problems can lead to loss of lives. Aviation is a high-risk sector that needs stringent measures to improve safety and prevent accidents.Advertising We will write a custom article sample on Safety Culture in Aviation specifically for you for only $16.05 $11/page Learn More In this regard, safety culture is important for aviation maintenance organizations, as it promotes their public image, which often translates into commercial success. Aircraft manufacturers and aircraft maintenance firms implement aviation safety regulations to minimize technical and human errors that lead to accidents. They adopt new technologies and enhance risk awareness among the crewmembers in a bid to enhance the safety of air travel. In practice, aviation safety relies on a number of factors, including technology, organizational culture, and regulations. Aviation crash probes reveal that combination of human and technical factors causes aviation accidents. Some of these errors can be traced to organizational and management practices that define a firm’s corporate culture (Kingma, 2008). In the aviation sector, the approach that an organization uses to address safety issues determines its corporate culture. However, the relationship between organizational culture and safety is an under-researched area. This paper reviews published studies that address the problem of safety within airline transport and maintenance companies. The aim is to identify gaps in research and propose the focus areas of a future study.Advertising Looking for article on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More Problematisation of Safety Culture Safety culture is often a problem during the initial stages of a firm’s growth. New companies, especially those that involve mergers, have a problem creating a sustainable safety culture due to weak change management structures. Thus, when the ‘old’ structures do not support strong quality assurance (QA) practices or improve aircraft production and maintenance issues, the development of safety culture is hindered. Furthermore, mergers shift focus to the pursuit of commercial interests, which create tension between QA and the management, and affect safety culture within the organization (Kingma, 2008). The tension results in the emergence of different in values and norms within an organization. While commercial interests may influence the management, the QA group emphasizes on strict adherence to safety regulations. For instance, QA may want production or safety to be done based on industry checklists without consideration of customer demands or pressure while the management may prefer flexibility to speed up production and meet commercial interests. The difference in focus may affect operations within the organization. In s um, the conflicting positions taken by different company departments, especially the QA and the management, affect the values and norms within the organization. The divergent values make safety culture a problem in aviation organizations. Moreover, since the management exercises the ultimate control over the other departments, QA may be forced to change its stance on aviation.Advertising We will write a custom article sample on Safety Culture in Aviation specifically for you for only $16.05 $11/page Learn More Thus, values and norms may be eroded when commercial interests and external pressure override safety values and norms within an organization. Moreover, even though an organization may have a strong safety culture, external pressure coupled with commercial interests can affect these norms. Literature Review Aviation safety culture dominates many debates about air travel. Safety culture describes an organization’s position on aviation safety issues as indicated by the measures implemented to reduce technical and human errors. McDonald, Corrigan, Daly, and Cromie (2000) define safety culture as â€Å"the shared and learned meanings, experiences, and interpretations of safety, which characterize people’s attitudes towards risk, accidents, and prevention† (p. 154). This means that safety culture encompasses the practices that an organization implements to minimize danger to its clients and employees. On his part, Reason (1998) defines safety culture in an organization as the corporate system that shields an organization against unsafe incidents. Thus, safety culture, in an organizational context, is a component of corporate culture. The studies that examine organizational culture in the airline industry give various perspectives on safety. Glendon and Stanton (2000) view safety culture as a distinct, independent element in an organization’s corporate culture. The researchers argue that culture is an en tity found in firms that determines organizational outcomes. In comparison, Cooper (2000) views culture as a product of managerial decisions regarding safety. Thus, the development of safety culture in firms depends on organizational factors and managerial commitment.Advertising Looking for article on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More In view of this, Kingma (2008) regards firms as centres of cultural development that are influenced by social and economic factors. This perspective implies that, in aviation context, organizational outcomes, such as airline accidents/incidents and safety regulations, depend on organizational culture. In this regard, aircraft maintenance services, including technical inspection and repairs that promote safety, are determined by an organization’s culture. Other studies examine safety culture as an evolving concept. Richter and Koch (2004) state that culture in organizations is determined by the nature of a firm’s operations, the behaviour considered satisfactory, the norms practiced by employees, and the integration and adaptation approaches within an organization. They further identify various factors that define corporate culture. Artefacts such as posters, buildings, and dà ©cor tell a lot about an organization’s culture. In addition, the values and norms of a firm as spelt out in its mission, goals and strategies identify its culture. The employees’ values and behaviours also shape an organization’s culture. The authors hold the view that cultural meanings in an organization are integrative. Using the author’s perspective (integrative view), one can analyze the safety culture in airline companies. According to Gherardi, Nicolini, and Odella (1998), culture, especially safety culture, comprises of distinct constructs. The authors note that several internal forces, such as leadership styles, management skills and knowledge, and workforce diversity, among others, have a significant effect on organizational culture. In view of this, culture is fragmented into distinct sub-cultures each with a different set of norms and values. Thus, organizational culture is a combination of sub-cultures within an organization. On their part, Farrington-Darby, Pickup, and Wilson (2005) characterize safety culture as a combination of in ternally created sub-cultures in firms. They establish that safety culture is a constantly changing entity with far-reaching implications on organizational outcomes. Thus, the norms and values in each department create sub-cultures, which combine to form the corporate culture within an organization. Common Assumptions in Aviation Safety Four assumptions emerge from the review of literature. The first assumption relates to safety culture as a social construct. It is often assumed that culture is purely a social construct, whereby human factors, including managerial actions and employee values, shape an organization’s corporate culture. However, culture, especially safety culture, in the aviation industry, is a product of sub-cultures created within the organization. The relations among technological factors and human (management and employee) define an organization’s culture and by extension, its safety culture. Thus, an integrative approach would ensure that all differ ent offices in an aircraft maintenance organization collaborate in creating a sustainable safety culture. Another common assumption is that competition within the aviation industry promotes safety culture. It is assumed that aviation companies adopt regulations that create safety culture because they want to gain a competitive edge in the market. It is thought that production pressures and commercial interests motivate airline companies to develop a safety culture built around regulatory policies. However, safety culture, in the production context, is a product of the integration of values and norms within the organization, which translates to commercial gains. Although the improvements in internal safety measures and QA developed out of the need to gain a competitive edge in the airline industry, culture emerged from the integration of values. Thus, self-regulation in aviation maintenance firms involves internal safety controls and procedures. These safety controls depend on a firm ’s market strategy and commercial interests. Perspectives Emerging From the Research Overall, three perspectives regarding safety culture emerge from this literature review. The first perspective perceives culture as a consolidated entity that identifies an airline company or organization. In contrast, the second perspective views culture as a ‘disconnected’ concept that consists of sub-cultures. The third viewpoint holds that culture is an evolving entity with clear meaning in organizations. Because of advancements in technology and skills, organizational culture is an ever-changing concept. It can be argued that, because of the difference in logic, these divergent viewpoints cannot co-exist within a single organization. Thus, each organization employs a different perspective in creating a sustainable safety culture in its operations. Most safety studies involve the integrative view (Richter Koch, 2004). Other studies portray safety culture in aviation as a fra gmented entity (McDonald et al., 2000; Cooper, 2000). Only a few studies describe safety culture as an evolving entity (Besco, 2004; Gherardi, Nicolini Odella, 1998). Safety culture is a social construct that depend on human and technical factors. Since society is constantly changing, safety culture should be conceived as a changing system that keeps pace with advancements in technology and skills. Thus, safety culture is a product of social-technical interaction. Safety culture can also be viewed as a multi-faceted concept that encompasses many sub-cultures. The third perspective views safety culture in terms of the cultural meaning instead of a distinct entity within an organization as held by the proponents of the integrative viewpoint. Similarly, workplace functions in the aviation sector can be viewed in the context of meaning as opposed to distinct sub-cultures. Thus, aircraft maintenance firms can enhance safety by focusing on the cultural ‘meanings’ or ideas ge nerated within the quality offices. Similarly, aircraft manufacturers can create a safety culture by managing the meanings created in the production process. This requires an integration of all sub-cultures within an organization to create a uniform safety culture. In contrast, a disparity in the values and norms applied in different departments affects the development of safety culture in organizations. For example, a company’s management may focus on promoting integration in the production department alone. This may lead to ‘fragmentation’ in the quality unit, which may compromise safety. Some studies also establish a link between safety culture and management action. McDonald et al., (2000) argue that management factors are the leading causes of airline accidents. Management actions such as hiring and promotion of loyal employees often affect service delivery and organizational performance. On the other hand, Besco (2004) notes that organizational policies tha t are not integrative lead to misplaced priorities and create ambiguity in the implementation of safety procedures. It may also result in a clash of goals and affect employees’ consciousness of an organization’s safety culture. Gaps in Research The studies reviewed give different perspectives about safety culture. More specifically, the studies examine safety culture from three perspectives: integration, fragmentation, and meaning created within an organization. Only a few of the studies focus on the evolving nature of safety in an organizational context. As aforementioned, safety culture is not static; it keeps on changing based on industry needs and developments in technology. In this regard, the writer would want to examine the evolving meaning of safety and its impact on organizational culture. The writer would particularly want to know how safety sub-cultures affect on organizational development in the aviation industry. Multiple case studies would help the writer identify the rate at which aviation organizations implement safety measures recommended by aviation regulators such as the EASA. The writer would also want to know the how employee training on aviation safety contributes to the development of safety culture in organizations. Previous studies attribute the development of safety culture to the production and the management departments of an organization. However, the differences in values and norms create distinct safety sub-cultures in these two departments. Thus, the writer would also to identify the effect of these sub-cultures in the organization. In this regard, safety culture, as it relates to either the production or management departments, needs further investigation. While safety culture in the production context involves strict adherence to safety standards, safety culture at the management level is largely driven by commercial interests (Besco, 2004). In line with this assertion, the writer will not only examine safety cul ture as a multi-faceted concept, but also as integrated construct. Thus, in as much as safety culture may be fragmented into distinct sub-cultures, it remains a unified entity at the organizational level. This means that the sub-cultures in the various departments of an organization, including production and management, combine to form the organizational safety culture. Technical safety measures implemented in the production unit and regulatory compliance (management) define an organization’s safety culture. The proposed study will fill in the gaps in research, as it will focus on safety as an evolving entity in a socio-technical system. To achieve this, the research will examine the human (employee) factors that hinder the creation of a sustainable safety culture in aircraft manufacture and maintenance organizations. In particular, communication channels within and between the different departments will be explored. The use of memos among employees communicate safety procedu res will indicate a strong safety culture. The other human factors that the study will examine include teamwork and employee fatigue and stress, as they affect the employees’ attitudes towards safety. Organizational factors such as safety norms, communication channels, and knowledge management also determine a company’s safety culture. Thus, the writer will use an ethnographic approach in examining how organizational and human factors create or hamper the development of safety norms and values. The problem of safety in aviation is often associated with either technical failure or human error. In particular, the writer will consider safety culture in organizations as a product of management practices. However, research on socio-technical aspects of culture will provide new insights into the sources of values and norms that underlie safety culture in organizations. Because technical advancements and safety regulations have a huge impact on the aviation industry, an organ ization’s safety culture will largely depend on how it has implemented the safety protocols disseminated by the EASA. This will need a convergence of the sub-cultures within the organization to establish self-regulation norms that will identify the organization. Discussion and Conclusion In this paper, the problematisation strategy has helped reveal assumptions underlying safety culture in aviation organisations. Through this strategy, issues, such as quality assurance, personnel training, organizational communication, and technology adoption, which are thought to affect the safety culture in aviation organizations separately, were found to have additive effects. In this regard, the identification of the assumptions underlying the development of safety culture made the writer to challenge the existing perspectives on organizational culture. Therefore, because of the probematisation process, safety culture can be redefined as an aggregation of several psychological mechanisms within an organization. In other words, safety culture goes beyond the implementation of safety regulations, quality standards, and advanced technologies. It encompasses socially constructed norms and values that appeal to a particular organizational context. Thus, based on the interrogation of the various perspectives and assumptions about safety, in an aviation context, safety culture is a four dimensional concept that includes procedural (safety regulations/standards), informational (technologies), social (interpersonal communication), and strategic (commercial interests) aspects. The critical review of literature enabled the writer to identify the opposing views regarding safety culture in organisations. In particular, the characterizations of the different sub-culture within an organisation allowed the writer to discover how workplace relations and shifts, such as managerial action, employee values, and leadership styles, create sub-cultures within an organisation. In addition, through the critical review of literature the writer was able to describe the major perspectives on organizational culture. The three major perspectives (integration, fragmentation, and meaning) have been described in literature. The literature review made two major contributions to the understanding of the safety culture problem. First, it provided mainstream theoretical frameworks used to study organisational culture and the interpersonal factors that influence procedures and outcomes. Second, through the critical literature review, gaps in research were identified, especially with regard to aviation safety culture. In sum, the literature review enabled the writer to identify and evaluate common assumptions and perspectives, develop a new perspective, and redefine safety culture in an aviation context. In this module, the writer has learnt new approaches of developing research projects. In particular, the writer now understands how to identify gaps in research through a critical review of literature. Gap spotting in the field of organizational culture helps refine or complete past studies. Since organizations are constantly evolving, a systematic review of previous studies helps identify assumptions in research that need further investigation. At the organizational level, the module also has helped the writer to understand how to problematise a workplace issue in order to adopt a different perspective or corroborate the existing ones. At a personal level, the module also has helped the writer to hone his critical interrogation skills in assessing various dimensions of organizational culture. He can now challenge assumptions in organisational culture and point out weaknesses in the literature. The ideas and practices presented under this module have helped the writer to hone his problem-solving skills. A critical evaluation of the operations in an organization can reveal the causes of a workplace-based problem. Moreover, a critical review of the literature a nd a systematic problematisation technique can generally help to deconstruct the organizational factors, limitations, or contradictions underlying a workplace problem. Problematisation opens up a discussion about the theoretical underpinnings of a common organisational problem. This strategy will help the writer investigate masked managerial problems that hamper strategy implementation. For instance, operational problems are often associated with improper managerial practices. However, a critical examination of a company’s operations will reveal that other factors, including external factors, contribute to the said operational problems. In this regard, alternative assumptions and perspectives that would help resolve the operational problems. In conclusion, the writer intends to adopt a multi-perspective approach in solving the problems associated with safety culture in aviation organisations. A critique of the existing literature/systems and problematisation will help the wri ter in deconstructing disputes that arise in organisational settings. Moreover, these strategies will help uncover the wider organizational structures that lead to disputes. The development of a sustainable safety culture in aviation organizations is of utmost importance. The writer intends to use these two techniques to evaluate how sub-cultures affect the development of safety culture in aviation institutions. These sub-cultures play a crucial role in shaping organisational life and thus, a critique of the traditional approaches used to develop a sustainable safety culture at organizational level can help understand the choices available to organisations. Thus, in his final CAL report, the writer intends to explore the specific sub-cultures that define safety in organisations. References Besco, R. (2004). Human performance breakdowns are rarely accidents: they are usually very poor choices with disastrous results. Journal of Hazardous  Materials, 115(4), 155–161. Cooper, M. (2000). Towards a model of safety culture. Safety Science, 36(3), 111–136. Farrington-Darby, T., Pickup, L. Wilson, J. (2005). Safety culture in railway maintenance. Safety Science, 43(2), 671-677 Gherardi, S., Nicolini, D. Odella, F. (1998). What do you mean by safety? Conflicting perspectives on accident causation and safety management in a construction firm. Journal of Contingencies and Crisis Management, 6(5), 202–213. Glendon, A. Stanton, A. (2000). Perspectives on safety culture. Safety Science, 34(1), 193–214. Kingma, S. (2008). The risk paradigm, organizations and crisis management. Journal  of Contingencies and Crisis Management, 16(2), 164–170. McDonald, N., Corrigan, S., Daly, C. Cromie, S. (2000). Safety management systems and safety culture in aircraft maintenance organizations. Safety Science, 34(1), 151–176. Reason, J. (1998). Achieving a safe culture: theory and practice. Work and Stress,  12(2), 293–306. Richter, A. Koch, C. (2004). Integration, differentiation and ambiguity in safety cultures. Safety Science, 42(1), 703–722. This article on Safety Culture in Aviation was written and submitted by user Theo Pate to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Globalization to Beat Inequality Essays

Globalization to Beat Inequality Essays Globalization to Beat Inequality Essay Globalization to Beat Inequality Essay Indeed. globalisation is the most popular tendency in international economic sciences. Increasing integrating of universe markets and exchanges of information and engineering are decidedly expected to assist the least developed states. thereby bridging the spread between the rich persons and the poor persons. Therefore. the thesis of Bhagwati’s ( 2004 ) book. In Defense of Globalization – that. in fact. globalisation helps the poorest people of the universe – must be agreed with. After all. foreign direct investings are an extraordinary encouragement for the economic systems of the underdeveloped universe. Furthermore. by importing and exporting more goods and services than earlier. a underdeveloped state may really good increase its income and besides better the criterion of life of its peoples. It is by and large believed that an addition in international trade is accompanied by an addition in income inequality. seeing that the bulk of the people in developing states are hapless and can non afford to buy comparatively expensive foreign goods in the local market. nor form mammoth endeavors to sell to the foreign public. Furthermore. globalisation involves the hazard of foreign companies taking advantage of the undeveloped regulative constructions in developing states. As an illustration. a foreign H2O company in Argentina. after the mass denationalization of Argentine concern. was said to hold been really ethical before it entered Argentina. The company had connexions with France and the United States. All the same. the company turned to hapless service in Argentina shortly after denationalization. The H2O company was finally taken over by the Argentine authorities for its careless. irresponsible behaviour ( Hacher 2007 ) . : If managed right. though. globalisation is expected to assist our universe in important ways. The celebrated observation of Friedman ( 2000 ) must besides be considered in this analysis: No two states with McDonald’s have fought a war against each other since each got its McDonald’s. Indeed. peace is contributing to planetary economic growing. But. so is equality. Even though the spread between the rich persons and the poor persons has been widening in recent old ages. good direction of globalisation may work admirations for the planetary economic system. The World Trade Organization protests globalisation on behalf of the hapless states. As an consequence of globalisation. the developing states – merely because they are making concern with the richer 1s – are asked to accept the criterions of environmental and labour protection that merely the rich states are able to afford at this point in clip. Sing that one of the concomitants to globalisation is acceleration. the World Trade Organization wants to stress that developing states must be given more clip to set to alter. The fact that these states require more clip to set to alter is illustrated by the experience of India with regard to child labour jurisprudence. In point of fact. child labour jurisprudence in India took a long clip to be developed. The jurisprudence was implemented at assorted degrees over the class of many old ages. the ground being that India required kids to work in its mills because of the Indian economy’s dependence on inexpensive labour. Besides. the parents of Indian kids who worked could non afford to back up their kids that did non work ( Pandey 2006 ) . The argument over agricultural trade is by and big the most of import issue for the World Trade Organization to cover with. Piting rich states against the hapless. the argument emphasizes that the world’s poorest states have few exports to offer besides basic agricultural merchandises. Given that international trade is a necessity in today’s internationalized universe. developing states must vie against the elephantine states. such as the United States and Japan. Developed nations support husbandmans with subsidies. If they do non back up their ain husbandmans. the latter would travel out of concern. This aid – amounting to about three hundred billion dollars every twelvemonth – increases the supply of basic agricultural merchandises on the universe market. As the monetary value of agricultural green goods is lowered. it is the hapless states that are hurt. In other words. the mean cow in the European Union receives a day-to-day subsidy of more than two U. S. dollars. and this figure is greater than the day-to-day pay of 20 per centum of the world’s population ( Kaplan A ; Calzonetti 2005 ) . Although Blinder ( 2006 ) is right to province that the developed universe would hold to cover with enormous alteration if offshore outsourcing is extremely popularized in the coming old ages. it is non the rich universe that requires aid at this point in any instance. Furthermore. by largely sing the alterations that the rich universe would hold to see. there is no manner that economic experts would be able to convert the developed states to efficaciously work with the developing states. Therefore. it is indispensable to popularise offshore outsourcing by depicting the benefits that both the developed and the underdeveloped universe would accrue by agencies of it. After all. the developed universe is in an first-class place to allow more occupations to people in the underdeveloped universe. It would surely be a win-win state of affairs. Furthermore. it would assist to bridge the widening spread between the rich persons and the poor persons. thereby guaranting sustainable development excessively. REFERENCES Bhagwati. JN 2004. In Defense of Globalization. Oxford University Press. New York. Blinder. AS 2006. Offshoring: The Following Industrial Revolution? . ’ Foreign Affairs. Mar/Apr 2006. available at hypertext transfer protocol: //www. foreignaffairs. org/20060301faessay85209-p0/alan-s-blinder/offshoring-the-next-industrial-revolution. hypertext markup language. Friedman. Thallium 2000. The Lexus and the Olive Tree: Understanding Globalization. Anchor Books. New York. Hacher. S 2007. Argentina Water Privatization Scheme Runs Dry. ’ Global Policy Forum. 26 Feb 2007. available at hypertext transfer protocol: //globalpolicy. igc. org/socecon/bwi=wto/wbank/2004/0226argwater. htm. Kaplan. E. A ; Calzonetti. C 2005. The WTO’s Troubled Doha Negotiations. ’ Council on Foreign Relations. 9 Dec 2005. available at hypertext transfer protocol: //www. cfr. org/index. hypertext markup language. Pandey. G 2006. India Tightens Child Labor Laws. ’ BBC News. 10 Oct 2006. available at hypertext transfer protocol: //news. bbc. co. uk/2/hi/default. short-term memory.

Marketing Managemant Essay Example | Topics and Well Written Essays - 500 words

Marketing Managemant - Essay Example However, this is not always the case. Sometimes firms charge higher prices when they enter a new market. This strategy is referred to as Price Skimming by the market tacticians. For example, Governments often set prices high in a marketplace where it considered that increase in competition will contribute towards market efficiency. For example, In Saudi Arabia the oil cost to the government is extremely low but they charge a good amount of price in the market to encourage more competitors in the market. This is just one example. Another example of this can be the market public utilities where huge sums of investments are required. The governments in order finance such large investments often keep high initial consumer prices to make sure that more and more companies enter the market and total investment in the country increases as it has many macro-economic advantages. Price skimming is said to be very advantageous for the new firm entering the market and also for the marketing as a whole. For a higher price would mean higher profits for the firm itself and they won't have to resort to lower revenues and lower profits in the context of penetration pricing.

Master Plan Evaluation Term Paper Example | Topics and Well Written Essays - 500 words

Master Plan Evaluation - Term Paper Example ty is that landsides in both of the two airports are build with the new improved facilities that giving the airports a high technological advancement. The other similarity is that the landsides in both airports meet the recommended curb capacity. Moreover, landsides in both of the two airports provide easy access to future mass transit system (Richard de Neufville & Odoni, 2003). Various differences emerge on the issue of landsides in both airports. One of the differences is that in the Kansas City, the landside accommodates southern landside access (Richard de Neufville & Odoni, 2003). However, Portland International accommodates both the southern and southern east landsides. The other established difference in matters related to landside is that the Kansas City landside provides effective to access roads. However, the landside in Portland International Airport required certain changes and improvements in order to provide effective to access roads (Richard de Neufville & Odoni, 2003). One of the similarities is that in both of the two airports, there are in-terminal circulations of vehicles within the airport. The other similarity is there are designated areas where vehicles are required to drop or pick passengers within the airport. The other similarity in matters related to vehicle circulation is that in both of the two airports, there are designated areas for parking vehicles for the all the staff members and customers. One of the established differences in both of the two airports is that there are a number of growths in relation to roadway capacity to facilitate effective vehicle circulation in Portland International Airport. Some of these growth issues include freeway interchange, airport access roads and terminal roadway. However, there are no such improvements identified in Kansa City Airport. The other main difference between the two airports is limited expansion capability in the main terminal of Kansas City Airport. However, Portland International